This chapter took me 2 days to get through and process and I still have questions. However, for my response today, I am going to focus on what concept kept coming back to me while reading; the idea of Netscape vs Google and Britannica vs Wikipedia and ‘new ethos stuff’. I remember using both Netscape and Britannica when I was younger, and I remember teachers telling me I can’t use Wikipedia in academic papers as a source and I shouldn’t “trust it” because anyone can edit.
Until very recently, I still considered Wikipedia an unreliable source, even though it is always my go to for quick answers. It was something I read last semester in a class that I began to really understand how Wikipedia works and how it is becoming a very reliable source (look it up if you don't know, it is quite interesting). When I was in middle school, I thought I was so lucky to have Britannica online (in addition to a set of encyclopedias my grandma bought us one Christmas) and I could put the CD-ROM in and become an expert on my research topic. As I was reading, I began to understand the difference between Web 1.0 and Web 2.0. I don’t remember the specifics of the dotcom crash but it all makes sense now: the companies that were interactive and allowed users to contribute were the ones that survived.
I think I have taken all this ‘new literacies’ and Web 2.0 stuff for granted. This chapter really helped me understand how it used to be and how/why it has changed. I even created a website for a class solely dedicated to Web 2.0 tools and I never really understood what a Web 2.0 tool was until now. The examples Lankshear and Knobel use to help describe the shift (Britannica to Wikipedia) were really helpful to me. They say, “In the Web 1.0 business model, producers create the product and make it available. In the Web 2.0 business model, customers or users actually help build the business for the ‘owner’, by using the software to generate content - such as ideas, data, texts, images, video content, etc. - that creates value, and where this value brings advantage to the ‘owner’ of the business” (p. 69). Again, this chapter was a lot to soak in but if I thought of it all in terms of Britannica to Wikipedia, it was easier for me to follow.
Now I think I have a grasp on the shift, I have so many more wonderings about the future. Will there ever be a Web 4.0 or 5.0? Will the internet become too saturated with information and Web 2.0 tools that we have another crash? What will the future hold in the next 20 years? Looking back at my last internship in Marketing/PR before I decided to be a teacher, my job was advertising and promoting events through ‘grassroots marketing’. When I interviewed I had no idea what that meant, I knew about blogs but didn’t really get them. I think about how much I have learned in the past 5 years (Twitter, blogs, Instagram, Flickr, Tumblr, etc.) and I can’t even imagine what it will all look like in another 5 years!
Out of curiosity and in an effort to find images for my post, I Googled "Web 3.0" and this image really struct me!
|I found this image from a blog, but after further reading, the image was created by Dr. John Moravec|